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All of us knew the day would arrive, even though it appeared with hardly any fanfare, when Twitter would give in to the advances of Google and Bing or even succumb to some real-world pressures to monetize its Online Business enterprise. In other announcements, the two primary search engines talked about an agreement with the micro-blogging supergiant, which allows the search engines to reproduce information reflecting real-time “tweets” which are related to specific keyword searches.

In the case of Bing, scoring a touchdown in its much proclaimed war against King Google, its interface went live immediately. Directly accessible through its very own page rather than on the search engine home page, Bing’s interface also provides a list of tweets which match the keywords specified, in some situations underneath the webpage the tweets actually refer to. They also have a very prominent Twitter trends cloud to show you what people think is hot and what’s not.

Google, meanwhile, merely stated on its company blog that it would be including Twitter returns with search engine results in due course and the posting may well have been just a hasty reaction to the emerging news from Microsoft.

For Internet marketers, these announcements may help to make more sense of the Twitter phenomenon and open up opportunities for those who are fleet of foot and can imagine opportunities and scenarios. By being aware of hot topics and how they could affect your operation or by creating twists that could be applied to generate some publicity, you could instantly post some optimized tweets and appear on the first page of Bing’s Twitter engine results.

Twitter has its own search feature of course but it is not widely used. Unlike their own feature the results displayed on the Bing page display the extended URLs and domain names of referenced pages and not the bit links we are used to seeing within Twitter-dom.

It will be interesting to experiment with these new features and to really unravel the repercussions of what are sure to be significant developments in the world of online business and marketing. We need more than 140 characters to understand the full implications!

Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!