Solve The Great Network Marketing Dilemma!
Attraction marketing is something that a lot of marketers do not know about. Sales or selling is a bad word to a lot of people. They do not know that to be able to buy anything you first must make a sale to get the money to buy. People tend to associate a salesperson with the classic stereotypical used car salesman. Lots of people have had the depressive experience of walking on a car lot and then being swarm by salespeople looking to “help you!”
God help you if you do make the decision to purchase a car from one of these salespeople because you’ll have to do the negotiation dance. This is when you name your price and then the salesman takes it to his sales manager who makes a counter offer. This goes on for a while until you get the heck out of there or buy. This process stinks.
Now if one of these salespeople started giving out his business car offering a free report on how to purchase a car with insider secrets then this would be a great report with thorough insider information. He becomes the expert and gains your trust.
So who do you think you would purchase a car from – one of the scavengers waiting on new prey or the salesman who has your trust? You would definitely purchase from the salesman who gave you the free report.
Here is the reason why – you bought from this guy because he did not sell you. The one thing that he did was to give you the information that you needed to make your decision. He led you through the process without making you feel depressive.
This is a great example of attraction marketing.
Imagine your success if you started using attraction marketing in your home based business.
How could you do this in your business? Well here are a couple of pretty simple thing that you can do to get started.
Start to focus on how you can serve your prospect, client, or customer.
Begin thinking about the needs of your dream prospect. Network marketers have been chasing people in all sorts of ways and in all sorts of places. The conversation usually starts with, “I want you to look at my new business” or “I want you to check out my new health drink.” This is terrible because it starts with selfish intent that a lot of people can recognize and are resistant to those methods. The sad reality is that most people do not care about what you want.
Now attraction marketers know that the best way to get a person to work with you or check out what you are offering is to know how your product or opportunity will benefit the prospect. You do this by genuinely being interested in that person and asking good pertinent questions. The you can tell then how your offer/product will solve some of their problems. Talk to them from their point of view and not yours.
Begin promoting you as an expert and offering information that people want.
This sounds a little whacked particularly if you do not feel like an expert. You must recognize that this is a relative term. You can be an expert as long as you know and do more than the next person in your arena.
The best way for you to come across as an expert is to give out some information pertaining to your chosen business arena. This could be a tips publication or describing an productive method that you have used to grow your business. This doesn’t have to be rocket science; it just has to be good solid information.
You do not have to worry if you feel like you do not have anything to give. Look for someone else’s report and give it out. You can do a review on a product or program which will get the ball rolling. One of the best reports used is the 7 lies of network marketing. Great network marketers have used this free report to promote their business and produce leads.
Once you start out to get the feel for this awesome marketing method you will start out getting all sorts of ideas. You can always check out an attraction marketing blog or site to get more ideas. Also join a network marketing coop to fully take advantage of all your marketing efforts.
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