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This website is
committed to maintaining your confidence
and trust, and accordingly maintains the
following privacy policy to protect any
personal information you provide
online.
Basic Confidentiality
Policy
It is this websites
policy that personal information, such as
your name, postal and e-mail address or
telephone number, is strictly private
and confidential.
No Release of
Information to Third Parties
Personal information
will no way be released to third
parties, there are no circumstances under
which we will provide or sell personal
information to third parties.
No Computer Tracking
of Identifiable Information
Our computer is not
set up to track, collect or distribute
personal information about its
visitors.
No personal
information is ever collected. we
compile statistics that show the daily
number of visitors to our sites, the daily
requests we receive for particular files on
our web sites, these aggregated statistics
are used internally to provide better
services.
Lionel1.com is not responsible for the
privacy practices or policies of
participants in its various programs,
affiliate links, or any off-site
URL.
What are
cookies?
A “cookie” is a small
text file containing a string of
alphanumeric characters. There are two
types of cookies: a persistent cookie and a
session cookie. A
persistent cookie gets
entered by your Web browser into the cookie
folder on your computer’s hard drive. A
persistent cookie remains
in that cookie folder, which is maintained
and governed by your Web browser, after you
close your browser program. A
session cookie is
temporary and disappears after you close
your browser. DoubleClick’s ad-serving and
paid search listing (“DART Search”)
products utilize the same cookie: the DART
cookie. The DART cookie is a persistent
cookie and consists of the name of the
domain that set the cookie
(“ad.doubleclick.net”), the lifetime of the
cookie, and a “value.” DoubleClick’s DART
technology generates a unique series of
characters for the “value” portion of the
cookie.
What is the
DoubleClick cookie doing on my
computer?
If you have a
DoubleClick cookie in your Cookies folder,
it is most likely a DART cookie. The
DoubleClick DART cookie helps marketers
learn how well their Internet advertising
campaigns or paid search listings perform.
Many marketers and Internet websites use
DoubleClick’s DART technology to deliver
and serve their advertisements or manage
their paid search listings. DoubleClick’s
DART products set or recognize a unique,
persistent cookie when an ad is displayed
or a paid listing is selected. The
information that the DART cookie helps to
give marketers includes the number of
unique users their advertisements were
displayed to, how many users clicked on
their Internet ads or paid listings, and
which ads or paid listings they clicked
on.
Why does your cookie
keep coming back after I delete
it?
When you visit any
website or search engine on which
DoubleClick’s DART technology is used, our
servers will check to see if you already
have a DART cookie. If the servers do not
receive a DART cookie, the servers will try
to set a cookie in response to your
browser’s “request” to view that Web page.
If you do not want a DART cookie with a
unique value, you can obtain a DoubleClick
DART “opt out” cookie. Alternatively, you
can adjust your Internet browser’s settings
for handling cookies. This is explained in
the next question.
How can I adjust my
cookie settings to accept or decline
cookies?
To eliminate cookies
you may have currently accepted, and to
deny or limit cookies in the future, please
follow one of these procedures:
IMPORTANT: IF
YOU DELETE YOUR OPT-OUT COOKIE, YOU WILL
NEED TO OPT-OUT AGAIN. IF YOUR BROWSER
BLOCKS ALL OR THIRD-PARTY COOKIES, YOU WILL
BLOCK THE SETTING OF OPT-OUT
COOKIES.
- If you are using Internet
Explorer 6.0, go to the Tools menu,
then to Internet Options, then to the
Privacy tab. This version of Internet
Explorer is the first to use P3P to
distinguish between types of cookies.
P3P uses standardized privacy
statements made by the cookie issuer to
manage your acceptance of cookies.
Under the “Privacy” tab, click on the
“Advanced” button. Select “Override
automatic cookie handling” and choose
whether you want to accept, block or be
prompted for “First-party” and
“Third-party Cookies.” If you want to
block all cookies coming from
DoubleClick’s doubleclick.net domain,
go to the “Web Sites” section under the
“Privacy” tab and click the “Edit”
button. In the “Address of Web site”
field, enter “doubleclick.net,” select
“Block,” click OK (menu will
disappear); click OK again and you will
be back to the browser.
- If you are using Netscape 6.0+,
go to “Edit” in the menu bar, click on
“Preferences,” click on “Advanced,” and
select the “Cookies” field. Now check
either the box that says, “Warn me
before accepting a cookie” or “Disable
cookies.” Click on “OK.” Now go to your
“Start” button, click on “Find,” click
on “Files and Folders,” type
“cookies.txt” into the search box that
appears, and click “Find Now.” When the
search results appear, drag all files
listed, into the “Recycle Bin.” Now
shut down and restart your Netscape.
Depending on your earlier choice you
will either be prompted by new cookie
sets or no cookies will be set or
received.
- If you are using Mozilla or
Safari, please go to their websites to
find out how to disable cookies in
those programs.
What are Web
beacons?
Web beacons are small
strings of HTML code that are placed in a
Web page. They are sometimes called “clear
GIFs” (Graphics Interchange Format) or
“pixel tags.” Web beacons are most often
used in conjunction with cookies.
DoubleClick uses Web beacons in connection
with its products and services, including
ad serving and paid search listings
(“DART Search”). Because a Web beacon is
only 1 pixel high by 1 pixel wide, it
appears invisible on your computer screen.
If Web beacons were made larger (e.g., 100
pixels high by 100 pixels wide), it would
take much longer for your Web page to load
and would clutter up the page that you have
requested.
In 2002, working with
a broad spectrum of companies, including
other technology companies, seal providers
and websites, DoubleClick helped draft
“Best Practice” guidelines for disclosing
the use of Web beacons. Please click here to see
these guidelines – and a list of the
companies that participated in
developing them.
What is “personally
identifiable information”
(“PII")?
“Personally
identifiable information” is any
information that can identify or locate a
particular person, including but not
limited to name, address, telephone number,
email address, social security number, bank
account number or credit card
number.
What is “non
personally identifiable information”
(“non-PII”)?
“Non-personally
identifiable information” is information
that cannot identify a particular person.
This type of information includes a user’s
Internet Service Provider, a computer’s
operating system and browser type, and a
unique DoubleClick DART cookie
ID.
DoubleClick’s
ad-serving and search products utilize
non-PII. Some of our clients may associate
PII that you have given them (for example,
a customer number, if you have registered
at or purchased from their websites), with
their advertising campaigns. Although this
customer number may be passed from the
client to DoubleClick’s ad servers during
the ad delivery process, DoubleClick cannot
recognize this information as PII and
cannot link it to any person.
What is “sensitive
information?”
To DoubleClick,
“sensitive information” categorically
includes but is not limited to data related
to an individual's health or medical
condition, sexual behavior or orientation,
or detailed personal finances, information
that appears to relate to children under
the age of 13 at the time of data
collection; and PII otherwise protected
under federal or state law (for example,
cable subscriber information or video
rental records). DoubleClick does not use
any “sensitive information” to target
Internet advertisements.
What is ad
serving?
In order to support
their content without charging visitors,
websites sell advertising space on their
Web pages. Companies like DoubleClick
provide technology for the websites and
advertisers to use to display ads on the
websites. DoubleClick’s ad servers work at
the direction – and on behalf – of our
clients.
When you visit a
website, your computer’s Internet browser
transmits a “request” to that website’s
server, “asking” that server to send you
the Web page that you are seeking. Most Web
pages contain components that are pulled
from different sources. For example, a Web
page at a news site may get its weather
section from one provider, its sports
results from a different source, and
advertisements from other
servers.
If the website is
using DoubleClick’s technology to display
ads on its site, the Web page will contain
coding that directs your browser to fill
the ad space on the Web page with content
from one of DoubleClick’s ad servers.
DoubleClick’s clients select the format,
content, and location of the ads, as well
as the criteria for controlling which ads
to show and when to show them.
DoubleClick’s ad-serving technology uses a
cookie to help clients determine what ads
to display. When a “call” is received by
DoubleClick’s ad servers, the server checks
to see if the “calling” browser has sent a
cookie with the request for advertising. If
the server doesn’t “see” either a unique
DoubleClick cookie or an opt-out cookie,
after “testing” to see whether the browser
will accept cookies, the server sets a
unique DoubleClick ad cookie. If the
browser already has a unique DoubleClick ad
cookie, the server “recognizes” the cookie
and uses the unique ID for targeting and
reporting purposes as specified by the
DoubleClick client. If the browser has an
opt-out DoubleClick cookie, the server uses
only the non-cookie related information
that is automatically transmitted in the
Internet environment (e.g., browser type,
Internet service provider, and information
about the general content of the site or
page displayed on your browser) to
determine which ad to show. Sometimes Web
beacons are used in conjunction with the
DART cookie when clients want more
versatile targeting or reporting
capabilities.
How does an
ad-serving client use DoubleClick’s
technology to target or select which ad to
deliver?
Our clients store
their ads on DoubleClick’s ad servers. When
you visit a Web page on which a client is
using DoubleClick technology to deliver
ads, coding that the website publisher
placed in the Web page tells your
computer’s browser to send a request for an
ad to the DoubleClick ad server. When the
DoubleClick ad server receives a request,
it will select an ad based on the criteria
that the client has chosen together with
any information logged against the unique
cookie id.
For example, a
client’s website may attract an audience of
mainly men, aged between 18 and 45, who are
interested in sports, fashion and
electronic gadgets. The client will
therefore approach sports, fashion and
electronic gadget retailers to see if they
would like to advertise on the site. Those
retailers will provide the client with ads,
which the client will store on the
DoubleClick ad servers. The client will
assign those ads specific codes, such as
sports = 1, fashion = 2, and electronic
gadgets = 3. On the pages where the website
publisher wants to show all three
categories of ads, the website will install
an ad tag that contains all three codes. On
pages of the website that the client thinks
attracts only men interested in sports, an
ad tag that contains only the code for
sports, code 1, may be
installed.
DoubleClick does not
tell clients which criteria to select or
which advertisements to target against
those criteria. Clients choose the
categories they wish to attach to the
advertising that they have contracted to
show, what code(s) they wish to attach to
those categories, and which code(s) they
wish to include in each of their ad request
tags. In their contracts with DoubleClick,
DoubleClick’s ad-serving clients promise
not to use information that DoubleClick
could recognize as either
“sensitive” or
“personally identifiable” to target
ads.
What information is
collected by a client using DoubleClick’s
ad serving technology?
Each time one of
DoubleClick's ad servers receives a request
for an ad or for a Web beacon, information
about the request received and the ad or
Web beacon served – for example, the date,
the time, the website to which the ad or
image was delivered, the cookie ID to which
the ad was shown, the operating system
which the browser was using – will be
recorded.
Does DoubleClick
itself do anything with this ad-serving
information?
No. The information
that is recorded on the DoubleClick servers
by our clients’ use of our technology
belongs to our clients. Although that
information may be logged on a DoubleClick
server, DoubleClick's relationship with the
client is that of an agent or processor.
Consequently, DoubleClick does not own that
information and cannot, therefore, use that
information for its own business purposes
or in any way not authorized by the
relevant client. DoubleClick clients do,
however, give us permission to use
statistical or aggregate information
derived from their use of the technology –
e.g., statistics about the number of ads
served through the technology per month or
analyses about, for example, what time of
day is the best time to target certain
types of ads.
Does DoubleClick
sell the ad serving information to other
companies?
No. The data that
DoubleClick’s servers record during ad
serving belong to DoubleClick’s clients,
and DoubleClick cannot and does not sell
that information to other companies.
DoubleClick can, however, use its aggregate
analyses about the effectiveness of ad
campaigns to help clients develop more
efficient and successful
campaigns.
What are pop-ups and
why do I see pop up
advertising?
A pop-up is basically
the opening of a new window in your
browser.
DoubleClick provides
its ad-serving clients with a means of
choosing and reporting on ads. It is the
website owners or the advertisers with whom
they contract that make the decisions about
the format of the ads. The advertisers
choose whether they want to have banner ads
or pop ups delivered, and they use our
technology to make it happen. The website
owners and advertisers choose the size and
frequency of pop-up ads. DoubleClick has no
control over which ad format website
publishers or their advertisers
choose.
Generally, there are
a couple of different ways that you might
receive pop up advertising:
- The site you are currently
visiting has sold an advertising
opportunity to a marketer and that
marketer has chosen to create an
advertisement that opens a new browser
window. This is a form of “traditional”
Internet advertising.
- You have some kind of
ad-delivery software installed
(intentionally or unintentionally,
knowingly or unknowingly) on your
computer. This type of software often
comes bundled with freeware such as P2P
(Peer-to-Peer) music sharing
applications. It may track the sites
you visit and scan their contents
looking for triggers that match
criteria identified by advertisers that
purchased space from the software
manufacturer. The software program will
then display advertisements on your
monitor.
What is
spyware?
This term has been
applied to a very broad range of
technologies and activities -- from the
mere setting of a cookie to the
surreptitious installation of key-logging
software on consumers’ computers. There are
many anti-spyware programs on the market
and they each have their own definition of
“spyware”. For example, some programs
identify cookies as “spyware”, while others
do not. Some software programs that monitor
the websites that consumers visit in order
to deliver context-based advertisements
have been categorized as “adware.” Many of
these adware programs are responsible for
the
pop-up advertisements that you
see.
DoubleClick does not
consider its products either “spyware” or
“adware.” We believe that consumers should
be provided meaningful notice and choice
with respect to information collected and
used about them.
Last Updated 19/01/2010
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