|
You hear it al the
time if you have been involved or are
involved in the home business or internet
business industry:
“You need a system to
succeed.”
I like to take this a step further. You not
only need a “system”, but in order to get
the most out of your home business
opportunity, you need to have an Automated
System. To take that even one step further,
your Automated System must hit your
prospects from EVERY angle in order to
achieve the highest levels of
prosperity.
Here are four techniques that if used on
all of your prospects WILL increase your
earnings with ANY home or internet business
opportunity.
Step 1: Create a “capture” or
“squeeze” page.
Even if you have no idea what this is, you
have almost certainly seen a capture page
and even been “captured by one. A capture
page is simply a page that is set up to
give some brief information about a product
or service, but then requires the prospect
to enter their info to get the full
details.
It is often a teaser
or hyped up page to get the prospect to
want to know more. The most effective
capture pages touch on the prospects
personal or financial needs compelling them
to find out more by filling in their
information.
Once they do, you own
their information for life and can continue
to follow up with them or contact them
about other offers of services you have no,
or develop in the future. Capture pages are
a MUST to start building your list that you
will be able to promote any product or
service. A great program that allows even
the most novice person to create capture
pages in minutes is Lead Page
Generator.
Special
note: NEVER LOSE
YOUR LIST OF CAPTURED NAMES, ADDRESSES,
EMAILS, ETC.
Those that are highly successful in any
home business or internet opportunity have
a list of thousands that they have built
over the years. Any time they have a new
product, service or opportunity to promote
they send it out to their list first. This
gives you a big head start and if your
products, services and opportunities have
been successful in the past, your list will
follow you everywhere.
This all leads into the second technique to
creating a totally automated system, email
auto responders.
Step 2: Follow up with prospects
via email
This is the easiest and most recognizable
form of follow up. When creating a capture
page, all you have to do is tie the
information form into an auto responder.
This can be done very easily using services
such as aweber.
Now, when a prospect
fills in their information, you not only
get to keep their information for your
list, but now you can follow up with them
daily, weekly, monthly without having to
lift a finger. Of course, you have to write
your email follow up messages ahead of
time, but once you have them completed, you
are following up with your prospects over
and over while doing no additional
work.
While email is a nice tool to make your
system automated, it is far too often the
ONLY tool people use. This is a huge
mistake. Fact is, that email follow up and
marketing is becoming far less effective
due to spam laws and people filtering their
email accounts.
In order to reach as many people as
possible, you need to come at them from
different angles.
Step 3: Follow up with a voice
broadcasting system
Voice broadcasting gives you yet another
method of following up with prospects. It
is an awesome tool and as of late has been
sort of the “new email.” Because email is
getting caught by filters and spam control
features, it is necessary to try and reach
prospects using other methods. Outside of
email, voice broadcasting is the easiest
and least expensive means of following
up.
In addition, voice
broadcasting can keep your system totally
automated. You can record a simple message
or series of messages, collect the
prospects phone number on your capture page
and then simply set up your voice
broadcasting software to call them once,
weekly, monthly or whatever you choose.
There are lots of services to use out
there. Goldcalling, voiceshot,
probuilderplus, and protus are just a
few.
Step 4: Postcard follow
up
Direct mail is by far the most forgotten
means of follow up, but often the most
effective. Postcards are a terrific way to
make sure that your prospects hear form
you. By simply collecting their mailing
info on your capture page, you have set
yourself up to use an incredible tool that
will definitely help increase your sales
and income.
There are a couple of services that allow
you to set up a direct mail campaign to
work just like an email auto responder. The
best service in my opinion is
PostCardAutoresponder.com.
You can input a
prospects mailing address and set up a
campaign that will send them a postcard
once, twice, weekly, monthly, or whatever
you choose. Just set it up once and forget
it. You can contact a prospect for an
entire year on autopilot . You can even
create custom postcards for any business ,
service or opportunity.
If you use that simple 4 step plan to
create an automated system for your
business, you will definitely increase
sales and income. Plus, you will not only
have an automated system that works for you
while you are doing the things you enjoy,
but it will be one that contacts prospects
from every angle so they are sure to get
your message early and often.
Remember, it is not
always enough just to have a system. You
need to have an automated system that you
can plug each prospect into that will run
itself while you focus on building your
business.
|
|